2.Evaluating Online Social Presence: An Overview of Social Presence Assessment [Guoqiang Cui]

  • 发布日期2013-10-28
  • 浏览次数2525

Guoqiang Cui


Abstract: As an important variable in online learning environment, the construct of social presence has been widely studied by researchers in order to investigate students’ online communication behavior and their related performance. This study will provide an overview of the assessment of social presence throughout its historical development. In this review, both primary subjective and objectives measures of social presence will be introduced, followed by criticisms towards current social presence measures, and offer recommendations for future development of social presence measurement tools.


Keywords: social presence, measurement, subjective, objective


地址:中国·北京·清华大学建筑馆北三层 邮编:100084 清华大学教育技术研究所 版权所有 2012.9